Happy Fucking New Years Everyone!
Hope 2016 has started off great for you as it has for me. It’s been a strange start, but still, going all in the right direction 100%. As you all are aware, I initiated this site as a pure experiment for my own knowledge in the eCommerce world, to experiment with digital marketing strategies and a fun way to make money with a hobby I enjoy.
So, it has been 4 MONTHS! Since my last update and boy have I missed out on telling you some good stuff. I can see where all this holiday spirit comes into play because I absolutely killed it during this years first season.
Lets go through some basic Google Analytics (GA) stats and gross revenue for you. Get ready, cause it’s pretty awesome stuff. Going to go month by month with basic site stats and gross revenue for each.
Gross Revenue: $289.98
Gross Revenue: $0
Gross Revenue: $867.12
Gross Revenue: $3,955.50
Gross Revenue: $5,112.60
Funny, as I am writing this post, I just made a sale off of an item for a net profit of $175.. love it. That is more than a days work for some people.
But aside from that. What changed? How did I start to drive so much more traffic? I am non-stop adjusting FB ads and ad strategies within FB. The best part, I spend only a few bucks daily ($2). What else did I do? I adjusted and optimized my Google PLA ads. Since I tweaked many of my ads towards the end of October, you can see I TRIPLED my visitors in November because of this strategy. Believe it or not, with the SAME ad spend. I did not spend a dollar more but tripled my traffic.
LEARN A PLATFORM OR TWO AND OPTIMIZE, OPTIMIZE, OPTIMIZE.
Not everything is peachy. What have been some of my larger struggles? First, customer service. Hands down one of the hardest aspects of drop shipping. Because I do not know much about my 4,000 different product(s), I find myself continuously taking messages and trying to get back to people with a response. Or just plain and simple, terrible customer service.
Secondly, keeping up-to-date with my suppliers inventory (or lack-there-of). Because they do not integrate with Shopify, doing any altering hasnt been the case. I have barely updated my inventory because of the time it takes to reupload all the proper formats for the Shopify inventory and product template. This is a serious issue which I am losing sales daily on. Realistically I have to invest a weekend to update once again the inventory to ensure I am on the same page. This is a time consuming and nerve wracking issue that I have been pushing off because realistically I am losing sales on small cost items only that the company runs out of stock occasionally on instead of the larger scaled and more expensive money. I might figure out an alternative to reentering in the entire inventory with one-off item management if an item goes out of inventory.
Third, would be shipping costs. Because the supplier integrates with USPS or UPS or Fedex and I don’t have an API that integrates with the suppliers shipping costs, I am at a complete guessing game. Half the time I am now making a few bucks off of shipping to be safe because in the past, I was losing money on almost every order. Instead, for example like on the order I just received, I charged double for this item (standard with weight) than what it cost to actually ship.
Long story short, for the four months I have been up, I have learned quite a lot and can’t wait to progress further. This experiment has not only made me money and a fair amount but has drastically increased my knowledge base on a plethora of digital marketing topics and digital aspects. During this time, I have also started a small digital marketing agency as well. Simple, with minimal effort being put towards this as of now but also utilizing many of the skills I am learning with this venture into that venture and capitalizing on them. Just got paid $1,000 for one digital marketing gig and am working with an artist now to grow that business and brand digitally.
Very exciting for what is to come in this year. I plan on reaching out to other suppliers as well now that I have a track record of sales as well in the hopes to increase my product line.
Keep that Fire Blazing & Never Cool Down!